Turn your website into an employee August 23, 2010

You meet someone somewhere, he hands you a business card, you check it out, and it turns out to be the same information you got from the tiny 2.5" piece of paper.

We've all experienced the frustration of going to a site and trying desperately to locate information, only to find drawn-out prose about whatever profession it is and what they can do.

Unfortunately, most websites act like glorified business cards. They take information that a person knows or probably already figured out and explains it again. Go to www.MrPlumber.com and you'll find out that, surprise, Mr. plumber fixes leaky pipes.

Small business owners need to understand that having a site online is merely the first step. Think of your website like an employee - a receptionist, rather then a business card. She is courteous, interactive, efficient and functional - not just a pretty face for customers to look at. A receptionist has information ready for you as soon as you ask for it and in some cases even before then.

You need a site that acts like an employee, a website that works for you. Join Antradar as we go through these series of 9 blogs that dissect what a good website should be like on both the front end user side and the administrative back end.